About Me

A little bold. A little funny. Always clear.

Life can get messy, especially when your brand is stuck in the spin cycle. I’ve been there – watching good ideas stall because you can't see the bigger picture. But that space in the fog... that is where I thrive.

So I told myself time to make that my job. And I did. I started helping leaders find clarity that cuts through the noise with strategy, systems, and storytelling that actually work.

And every day since, I’ve been chasing one thing: clarity that moves.

What I do

I help brands cut through the clutter and move forward with speed. That means building sharp strategy, crafting campaigns that connect, designing digital experiences that perform, and stepping in as a fractional CMO when leadership teams need momentum. I don’t deal in decks that sit on shelves. I deal in clarity that shows up in the real world, and I’m here to help.

Who
I Do It For

I work with organizations under pressure – regional banks competing with fintech, hospitals and human services agencies facing tight budgets, colleges trying to stay relevant, tech startups spinning in chaos, and even emerging CPG brands looking for their edge. If your brand is in motion, or should be, I’ll help you find the clarity to run further, faster, smarter.

My career has been about building clarity in the moments that matter most. From co-founding micro-ventures in edtech and civic tech, to leading Stirling Brandworks, to consulting as a fractional CMO, I’ve spent the last 15+ years helping organizations move from stuck to scaling. Along the way, I’ve taught in public schools, led civic associations, advised human services innovators, and rebranded legacy institutions. The through line? I find the signal in the noise — and help brands move with it.

+ MORE

How I do It

Love bold takes and straight talk on marketing? Brand2Brand: The Marketing Show is where I go deep with stories and insights from the brands shaping culture today. No fluff, just clarity that moves. Give it a listen—and you just might walk away sharper.

Book Me

I speak nationally on brand strategy, clarity, and creative leadership – especially for organizations navigating transformation. My talks are bold, fun, and rooted in real-world lessons from the brands I’ve worked with and what I see in the broader marketplace. If you’re looking for a voice that challenges the old playbook and gives your audience practical takeaways that hit, let’s chat.

Featured Talks & Topics

  • Building Brand Systems for Speed & Scale
  • What’s Your Brand Really Saying?
  • Rebranding Under Pressure
  • Fast, Focused, Fearless: How Small Teams Win Big
  • Branding in the Age of AI: What Changes, What Doesn’t
  • The New Rules of Brand Loyalty
  • Your Brand Is Only as Strong as Your Worst Day
  • When the Old Playbook Breaks
  • Designing Sites That Actually Work