Marketing is all about telling a good story, but when it’s done right, storytelling doesn’t just sound good—it drives real business impact, turning customer stories into changed behavior and measurable results.
In this episode, Tom sits down with Julie Sullivan, VP of EdAdvisory Marketing at Bright Horizons, to break down how peer-driven narratives outperform polished brand soundbites and how marketers can navigate approvals, legal blockers, and AI noise to bring better stories into market.
